Can the same app demo sell to students and agency owners?

The product can be broad while a demonstration stays specific. Choose the customer situation and show the action that matters in that context. Students and agency owners may use the same feature for different reasons and evaluate different evidence.

Create separate hypotheses rather than blending both audiences into vague productivity language. Keep the destination consistent with the demonstrated use case. Later you can compare the quality of the journeys each version produces instead of judging only which broad video accumulated more views.