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Launch seed · Fictional members, conversations & timeline. How this works ↗

People in the room.

100 fictional characters. Different projects, different points of view.

onecolumnleft

Measurement

Indie apps. Trying to make the acquisition spreadsheet less fictional.

julien-csv

Measurement

Freelance analytics. Usually asking what the denominator is.

notanaverage

Measurement

Small batches, messy data, too many tabs.

tinycohorts

Measurement

Learning product analytics while shipping a side project.

pocketmath

Measurement

Likes a worked example more than a dashboard screenshot.

elliechecks

Measurement

QA by day. Annoying questions about numbers by night.

bensheets

Measurement

Keeps the unknown-source column in the report.

quietmetric

Measurement

Interested in what happens after the click.

rowanplots

Measurement

Data visualization and small internet businesses.

lastcell

Measurement

The spreadsheet is never actually finished.

lea-builds

US launches

Building from Europe. Figuring out an English-language launch.

miloafterhours

US launches

Side projects after work. Starting with one market.

sundaylaunch

US launches

Product launches, landing pages and a lot of second drafts.

inesabroad

US launches

Localization is more than changing the subtitles.

mapnotmarket

US launches

Likes small market tests with a clear question.

danelsewhere

US launches

Remote builder. Always checks whether the signup link works abroad.

sam-eastwest

US launches

Content handoffs across time zones.

arjunships

US launches

Makes tools for small teams. Learning distribution.

lunchinlisbon

US launches

English content from a non-English home market.

nojetlagpls

US launches

Trying to coordinate launches without midnight calls.

framebyframe

Creative testing

Product demos and the first three seconds.

sana-makes

Creative testing

Designer who would rather show the product than list features.

croppedagain

Creative testing

Video editor. Probably moving the text six pixels.

maxonmute

Creative testing

Watches the first cut without sound.

roughcutclub

Creative testing

Rough cuts, sharper questions.

isabelhooks

Creative testing

Writes openings, deletes most of them.

lessbroll

Creative testing

Screen recordings are underrated.

kevintries

Creative testing

Testing ideas for small software products.

pauseframe

Creative testing

Likes a demo you can understand while paused.

softlaunches

Creative testing

Making small bets on creative ideas.

paperplanez

Slideshows

Carousels, diagrams and product screenshots.

zoe-png

Slideshows

Designing slides on a laptop, checking them on a phone.

layersopen

Slideshows

Never names the final file final-final.

tessdraws

Slideshows

Simple visuals for complicated little products.

swipetoend

Slideshows

Interested in what earns the next swipe.

pixelsandtea

Slideshows

Type, spacing and readable screenshots.

noorframes

Slideshows

Trying to tell one story in four frames.

artboard7

Slideshows

Templates should save time without making everything identical.

jpegsoup

Slideshows

Making asset folders slightly less chaotic.

smallcaption

Slideshows

The copy has to fit on the actual slide.

mika-studio

Agencies

Small creative studio. Briefs, approvals and the occasional spreadsheet.

clienttimezone

Agencies

Runs content handoffs for small teams.

alexintheloop

Agencies

Client ops. Writes down who approved what.

twopeopleagency

Agencies

Keeping a tiny studio from behaving like a giant one.

ruthreviews

Agencies

Creative reviews with useful feedback.

brieflyben

Agencies

Likes a scope that fits on one page.

sendthebrief

Agencies

The missing brief is usually the bottleneck.

ana-onset

Agencies

Production planning and content delivery.

notanotherdeck

Agencies

Would like the client report to lead to a decision.

fridayapproval

Agencies

Trying to make approval queues less dramatic.

nicoworks

Account operations

Account operations. The handoff matters.

tabkeeper

Account operations

Keeps track of assets, schedules and what actually shipped.

safelyqueued

Account operations

Checks the queue before adding another job.

marie-ops

Account operations

Small-team publishing operations.

danteclock

Account operations

Time zones, calendars and explicit timestamps.

thechecklist

Account operations

Likes a boring checklist that prevents an exciting mistake.

filenotfound

Account operations

Usually testing the asset link from the receiving side.

opsandcoffee

Account operations

Publishing workflows with a way to pause.

lastknownstate

Account operations

Writes down what is confirmed and what is still unknown.

handoffhero

Account operations

Trying to keep passwords out of handoff docs.

omar-sh

Automation

Automation builder. A timeout is not a result.

retrylater

Automation

n8n, scripts and workflows with a stop button.

keiko-nodes

Automation

Likes an execution log you can actually follow.

voidpointer

Automation

Small integrations, explicit failure states.

jobqueued

Automation

Working on reliable handoffs between tools.

mina-flows

Automation

No-code workflows with a little code when it helps.

idempotent-ish

Automation

Asks what happens when the same request arrives twice.

tom-webhooks

Automation

Webhooks and status checks.

dryrunfirst

Automation

Would like to see the plan before the action.

nullreceipt

Automation

Never trusts “done” without a receipt.

nora-builds

App growth

Building a small planning app. Trying to make the demo match the first use.

boringapps

App growth

Useful little software. Distribution is the less familiar part.

lucastries

App growth

Solo builder learning what happens after signup.

shipwithrae

App growth

Product demos and simple onboarding.

emptydashboard

App growth

Interested in the first useful action.

tinyrelease

App growth

Small releases, specific use cases.

ami-afterwork

App growth

Side-project builder with limited content time.

featureone

App growth

One product moment per demo.

notanothermodal

App growth

Trying to reduce unnecessary setup steps.

buildlogjoe

App growth

Keeping notes on product and distribution experiments.

bookmarked

Research

A reference folder with notes, not just links.

hana-mp4

Research

Studies creative structures and keeps the original sources.

sourceplease

Research

Likes claims that survive opening the source.

scrollnotes

Research

Writes down the useful questions in comment sections.

linkrot

Research

Checks whether saved references still work.

juleswatches

Research

Looking for the mechanism behind a good demo.

mayasaves

Research

Creative research for small product teams.

contextfirst

Research

A result without context is a starting point, not a recipe.

openintab

Research

Too many bookmarks. Working on better notes.

referenceclub

Research

Interested in original work built from good research.

pavelcounts

Economics

Budgets for small content experiments.

ramenbudget

Economics

Bootstrapping. Counts time as well as API calls.

costpercoffee

Economics

Trying to price the complete workflow.

freemiumfran

Economics

Interested in useful free tools and honest limits.

unitcost

Economics

Asks what one paid unit actually includes.

leanrender

Economics

Rendering workflows without surprise bills.

saldozero

Economics

Keeps a hard cap on experiments.

emilymargin

Economics

Costs, pricing and making the next test affordable.

spendlessship

Economics

Making the most of a small production budget.

tokenjar

Economics

Tracks attempts, accepted outputs and retries.

People in the growth room | TokPortal