A feature ships Friday. What content should already be prepared?

Prepare a concrete demonstration, the matching destination, a short explanation of who benefits and a list of claims that changed. Verify that the shown feature is available under the conditions stated in the content.

Include follow-up pieces that answer likely questions rather than repeating the announcement in new wording. A small library can cover the problem, the workflow and the limitation. If the release slips, keep the content in a confirmed holding state so scheduling does not announce an unavailable feature.