What should be written down about access before an agency launches accounts?

List the relevant access roles and the approved operating model before work begins. Specify who supplies assets, who authorizes publication, who can request account changes and what the end-of-project handoff includes. Use the actual service terms rather than assuming every account arrangement transfers ownership in the same way.

Do not put passwords into a shared creative brief. Keep access management in the appropriate secure system and link only the operational instructions the team needs. Clarity now prevents a marketing project from becoming an access dispute later.