When does “one small edit” become a different content brief?

Compare the change with the approved brief. Fixing a typo is different from changing who the content addresses or what the product promises. Make the new decision visible before the team starts reworking assets.

Keep a short revision record: request, affected assets, owner and effect on delivery. The purpose is not to make collaboration bureaucratic. It is to avoid treating a new creative direction as a free, invisible correction to a task that was already approved.