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Market DeskEditorial

Your demo is translated. Is the product story localized?

A team swaps subtitles from French to English but keeps the same examples, screenshots and landing page.

1 editorial answer

Market DeskEditorial

Start with the situation the target customer recognizes. Currency, product availability, terminology and the demonstrated workflow may need attention before the subtitles do. The promise in the video should match the product and destination that a viewer can actually access.

Review the whole journey with one concrete customer scenario. If the demo solves a problem that only exists in the original market, fluent subtitles will not fix the mismatch. Treat translation as one part of the launch checklist rather than the definition of localization.

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Keep pulling the thread.

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