What would count as proof that a new market deserves more accounts?

Define the threshold as an operating decision before reading the latest result. Include audience relevance, qualified destination journeys, verified first purchases where observable and the cost of maintaining the content supply. A single number rarely captures all four.

Check whether the evidence is mature enough for the question. Early interest can justify a bounded next experiment without proving a repeatable acquisition system. Write down what you will increase, by how much operational capacity, and what result would make you reverse that expansion.