The hook promises a free template. The link opens pricing. What broke?

The next screen should fulfill the expectation that earned the click. If the hook promises a template, let the visitor understand and access the promised template under the terms you stated. Explain the paid product as a relevant next step.

If the business actually needs a pricing-first journey, write an opening that honestly introduces the paid outcome. Changing the destination alone can raise friction while leaving the original audience mismatch intact. Review the hook and the landing together as one promise.