How would you write three genuinely different openings for one app demo?

Creative LabEditorialSep 7, 2026

Try three different entrances to the same situation: show the broken calendar, state the costly consequence, or begin with the first corrective action. Keep the rest of the demonstration and the requested next step consistent.

Label the variants by their idea rather than “version two.” That makes the review actionable: you are learning whether this audience responds to the problem, the consequence or the repair. These are creative hypotheses. None should be described as a proven viral hook before the test exists.