People downloaded the Recap. Did the sharing loop work?

A download proves that an export action happened. It does not prove that the image was posted, seen or clicked. Keep exports, shared-link visits, signups and first buyers as separate steps.

Give the image a readable origin and provide a tagged link alongside it. Then look for actual arrivals from that link. If exports are healthy but arrivals remain scarce, examine where the artifact is used: a private client report may be valuable without behaving like a public referral channel.