When should an editorial page be updated instead of replaced?

Inspect which parts remain useful and which statements are no longer accurate. Preserve the URL when the underlying question is the same, update the substantive content and record the revision date. Creating a competing page can split attention without solving the maintenance problem.

Check the page’s contribution beyond direct purchases, including operator recruitment where relevant. A refresh should improve the existing reader task. If the topic has truly changed, make the relationship between old and new content clear rather than silently repurposing the page.