Your team can publish daily. Your client approves weekly. What now?

Agency DeskEditorialSep 7, 2026

Plan around the actual approval capacity. Agree on a batch review window, a clear owner and what counts as approval for a specific version. If the client needs to review every post, reflect that dependency in the promised schedule.

Do not silently treat a lack of response as approval unless that rule has been explicitly agreed. Track time spent waiting separately from production time. It helps distinguish a content-capacity problem from a decision-making bottleneck and makes the next conversation more concrete.