# US brand launch brief

Use this brief to prepare a TokPortal launch with your team or agency.
This file is a planning template. It does not create an account, place an order,
approve a purchase or publish content. Replace the brackets with your own plan.
Do not include account passwords, API keys or payment details.

Guide: https://www.tokportal.com/learn/us-launch-from-abroad
Current standard pricing: https://www.tokportal.com/pricing
Coverage terms: https://www.tokportal.com/managed-account-fee

## 1. Brand and audience

- Product or client brand: [name]
- Product owner / agency contact: [role or contact agreed with your team]
- Target market: United States
- Target audience: [specific people and the context in which they need you]
- Problem the product solves: [one sentence]
- Offer to introduce: [one feature, use case or service]
- Reason this offer is relevant to that audience: [your hypothesis, not a guarantee]
- Platform: [TikTok or Instagram]
- Planned accounts: [number to review, not a purchase instruction]

## 2. Destination and measurement

- Destination URL: [your website, product page or app-store page]
- Confirm it works for your US audience: [checked / to check]
- Desired visitor action: [for example, request a demo or start a trial]
- Measurement owner: [role]
- Campaign tags for links TO YOUR PRODUCT: [source / medium / campaign / content]
- Example format only:
  https://example.com/demo?utm_source=tiktok&utm_medium=organic_social&utm_campaign=us_brand_launch
- Where you will review those visits and actions: [your analytics/report]
- A profile link's availability depends on the platform and account features.
  Check the options available for your account before relying on a clickable link.

## 3. Profile and approvals

- Requested handle: [handle to request; availability is not guaranteed]
- Profile name: [name]
- Bio: [approved text]
- Profile image file: [filename / approved asset location]
- Rights to the brand and assets checked by: [role]
- Profile approved by: [role + date]
- Budget approved by: [role + date]
- Content approved by: [role + date]
- Who may submit the order in TokPortal: [role]

## 4. Content handoff

Repeat this block for each planned post. Use only assets you own or are authorized to use.

### Content item [reference]
- Purpose / audience question: [one sentence]
- Final file: [filename / approved asset location]
- Caption: [approved caption]
- Format and options: [options available for the chosen account in the app]
- Disclosure or label needed for this content: [review with your team]
- Desired publication date and time: [date + local time]
- Timezone: [for example, America/New_York; check the time displayed in the app]
- Approval status: [draft / approved]
- Approval owner and date: [role + date]

## 5. Budget review

Use the current pricing page and the total shown in the app. Do not treat this
template as a quote. Credits and currency amounts are different units.

- Account setup: [accounts x current setup credits = credits]
- Content slots: [slots x current publishing credits = credits]
- Ongoing Coverage: [accounts x current Coverage credits per billing period]
- Optional services: [service / units / credits, or none]
- Current usable credit balance: [credits reviewed in the app]
- Funding choice to review: [existing balance / credit pack / subscription]
- Amount displayed before payment: [amount + currency + billing basis]
- Maximum approved purchase amount: [amount + currency]
- Ongoing spending reviewed separately: [amount / cadence / responsible role]
- Terms and any account-specific conditions checked: [yes / to check]

## 6. Before placing the order

- [ ] Platform and United States availability checked in the app.
- [ ] Brand profile and rights to assets approved.
- [ ] Account, content slots, Coverage and optional services reviewed.
- [ ] Displayed cost is within the approved budget.
- [ ] Content approval and handoff responsibilities are clear.
- [ ] Dates account for setup and delivery status; no delivery date assumed.
- [ ] The person placing the order has explicit purchase approval.

Purchase intention: [planning only / ready for an authorized person to review the order]
This selection is a note for your team, not an instruction to an agent to spend money.

## 7. Review dates

- Date to check setup status in TokPortal: [date]
- Date to review delivered content: [date, adjusted to actual delivery]
- Date to review product visits and conversions: [date]
- Date to review ongoing Coverage and the next budget: [date]
- Decision after review: [continue / change the content / expand / pause planning]
- Evidence for that decision: [delivered work, analytics and your own product data]

## Optional: working through an AI assistant

Ask for available countries, accounts and current costs first. A supported dry run
is a simulation, not a real account or purchase. Keep simulated identifiers out of
live operations. Review the real order and obtain explicit approval before a paid action.

## Fictional planning example

This illustrates a brief, not a customer case or a performance claim.

- Product: a fictional task-planning SaaS for independent designers.
- Audience: independent designers in the US managing several client deadlines.
- Problem: tasks from a client brief are difficult to organize into a weekly plan.
- Offer to show: a short demonstration of turning a brief into a task list.
- Platform: TikTok; target market: United States.
- Content ideas: the product demonstration, a client-handoff use case and a common question.
- Destination: the product's demo page, with campaign tags for its own analytics.
- Desired action: request a demo.
- Budget: fill in current app costs and seek approval before ordering.
- Review: check actual delivery first, then product visits and demo requests.
- Results: none assumed or claimed.