What's a Good TikTok Engagement Rate in 2026?
Key Findings
- 100 – 1K followers: avg engagement 10.48% (median 7.64%, top quartile 12.68%) — based on 1,000 accounts
- 1K – 10K followers: avg engagement 10.57% (median 7.87%, top quartile 13.38%) — based on 1,000 accounts
- 10K – 100K followers: avg engagement 8.18% (median 6.26%, top quartile 10.92%) — based on 1,000 accounts
We analyzed 5,000 real TikTok profiles across all follower tiers and computed engagement rate (likes + comments + shares ÷ views × 100) on the last 12 posts. Here's the complete breakdown.
Engagement Rate by Follower Tier
All numbers are real data from analyzed accounts — no estimates.
| Follower Tier | Sample | Avg ER | Median | Top 25% | Verdict |
|---|---|---|---|---|---|
| 100 – 1K | 1,000 | 10.48% | 7.64% | 12.68% | Excellent |
| 1K – 10K | 1,000 | 10.57% | 7.87% | 13.38% | Excellent |
| 10K – 100K | 1,000 | 8.18% | 6.26% | 10.92% | Excellent |
| 100K – 1M | 1,000 | 7.84% | 7.06% | 10.77% | Strong |
| 1M+ | 1,000 | 9.16% | 8.38% | 11.97% | Excellent |
Source: TokPortal Engagement Benchmark Index, computed from public TikTok profile data. Last updated 7/21/2026.
Average Performance Per Post (by Follower Tier)
What does an average post look like at each tier? Real numbers from the same sample.
| Tier | Avg Views | Avg Likes | Avg Comments | Avg Shares |
|---|---|---|---|---|
| 100 – 1K | 16.4K | 1.2K | 43 | 128 |
| 1K – 10K | 65.5K | 5.0K | 72 | 548 |
| 10K – 100K | 300.7K | 23.2K | 224 | 6.1K |
| 100K – 1M | 1.0M | 71.7K | 690 | 6.3K |
| 1M+ | 5.4M | 436.7K | 4.8K | 22.8K |
How to Interpret Your Engagement Rate
Content not resonating. Revisit hooks and topic clarity.
Basic traction. Improve first 2-3 seconds of videos.
Healthy engagement. Iterate on winning formats.
High resonance. Scale content pillars.
Top performer. Expand distribution channels.
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